Design and Art as a means for change
Aquaculture psoter mock up.jpg

Aquaculture Tech Prize

Concept & Development, Corporate Design, Graphic Design, Illustration
London, 2017

Creation of four digital illustrations and respective poster designs to describe each of the prizes challenges, powered by Forum for the Future and Nesta.


Poster design for the Diagnostics Prize. This Prize presents the difficulties in accurately and rapidly diagnosing fish pathogens lead to widespread losses for farmers. While testing labs are available in Bangladesh, most have outdated technology and are not capable of testing to any detailed level of analysis. Those labs that do have updated technology are relatively expensive and would not be accessible to the average small fish farmer. Testing kits at the farm level aren’t available and there is little evidence of qualified fish health experts on the ground. The risk of disease increases as the level of production intensifies. Diagnosing fish disease is not enough in isolation unless coupled with effective advice and treatment.

Brief: Fish farmer can easily and cheaply test their fish for diseases (using a cheap /simple test)
Then get info – quickly – on how to treat them (e.g. on a phone? 
The data about diseases / pathogens from the whole region is added up into an information service for farmers


Poster design for the Integrated Service Prize. This prize describes Scaling up aquaculture is a systemic issue which needs systemic solutions, particularly around sharing of knowledge and best practice; on access to key inputs (both advice on their use, and access to purchasing them), on access to relevant data, and on access to enabling services such as credit and insurance. Extension services are overwhelmed. Large farms can navigate this landscape, smaller ones are less equipped to do so.

Brief: Small fish farmers in India / Bangladesh
Getting access to one on one advice from a network of people
Getting insights on things like types of fish, types of feed, finance
Earning more money as a result


Poster design for the Sludge Prize. 
This prize describes the fact that Pangasius farming in earthen ponds has developed as the main intensive form of aquaculture in Bangladesh and India, with high productivity, stocking density and intensive feeding. This creates sediment, made up of uneaten feed and fish excrement, which affects water quality and hence farm productivity. Pangasius pond sediment (PPS) is valuable as a fertiliser, however farmers do not generally realise the value in the waste, and waste removal is costly and inefficient, requiring ponds to be drained. The current situation means that water quality is poorer than it needs to be, while a valuable source of fertiliser for local agriculture is not fully exploited.

Brief: Show sludge at the bottom of a pangasius (fish) earthen pond (google what this looks like!)
Sludge is easily removed from the bottom of pond (not disturbing the  fish or pond) using a device
People process it into a rich fertiliser for a farm – and make an income from the sludge


Poster design for the Nutrition Prize. This prize describes the key contributing factors to undernutrition in low-income countries, including Bangladesh, are low dietary diversity in the diets of women and low nutrient density of traditional complementary foods (CFs) for infants and young children. There is global consensus that the first 1000 days of a child’s life, from conception through age 2 years, including the transition from exclusive breastfeeding to the introduction of CFs with continued breastfeeding at 6 months of age, provide a ‘‘critical window of opportunity’’ to promote optimal growth and development of infants and young children and to prevent growth faltering, micronutrient deficiencies, and childhood illness. Despite broad efforts to improve dietary diversity in Bangladesh, 59% of women and 58% of children under 2 years consume inadequately diverse diets.

Brief: A nutritious food for kids under 2, using  sustainably farmed fish / local ingredients
Product is made small scale, locally – giving income to people making product
Kids are well nourished, mothers are happy