I created the brand identity for Climate Insights, the climate action agency founded by Karen Barrass, with whom I worked for years at UK100. From concept development to designing the brand guidelines and materials, I shaped a visual language that reflects Climate Insights’ mission: identifying the critical moments in time where intervention can drive real climate action.

At the heart of the brand is the symbolism of re-examining the world with fresh eyes—embodied by the eye and the lighthouse, guiding the way toward new perspectives and transformative climate action. A reminder to re-observe, reassess and rediscover solutions by returning to essential forms and recombining them in new ways to imagine different futures. The Climate Insights Brand Guidelines bring this vision to life through a dynamic system of shapes, colour, and iconography that reflects both clarity and complexity—helping decision-makers and communities navigate the intersection of climate science, policy, and action.